Landing Pages & the Difference to Websites-Do you understand this & recognise the need to have both?
It’s important to state that your understanding the difference between a website homepage & a targeted landing page, and in addition that the difference between a home page and a specific content page is considerable, and doing so is a big contributor to getting the ROI you expect from your company’s marketing these days.
Using these complementary, but different, page types correctly is very important for an inbound marketing website, IF lead generation is critical to you (and it should be!).
A good homepage has a very different goal than your content pages and landing pages do. Today, every single page on your company website needs to have a strategy, achievable & realistic goals and a very specific business direction if you want your site to get found and drive leads for your company.
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